Vehicle graphics are an excellent method to draw attention to your company. Vehicle artwork can include your company logo and contact information amongst other aspects of your business you want to promote.

In this article from Lakeside Group, we will outline the dos and don’ts when it comes to creating branded reflective vehicle graphics to make the process as easy as possible. 

How can vehicle graphics grow your brand?

Firstly, and most importantly, it can create awareness for your brand or product. Eye-catching graphics on company cars, trucks or vans is a sure-fire way to quickly grab people’s attention as they drive or walk past. As a result, this can pique interest in learning more about what it is you do.

Additionally, vehicle graphics can help you connect with your target audience more personally. Having your branding on vehicles that your potential customers see frequently can create a stronger connection, encouraging them to keep you and what you offer in mind.

Finally, using vehicle graphics can help to build a trust that is connected to your brand. When customers see your branding on a vehicle, they know that you are a legitimate business with a physical presence, making them more likely to do business with you as a result.

Top tips for effective vehicle branding

When it comes to creating and designing compelling vehicle artwork, there are a few things to keep in mind:

• – Make sure your graphics are readable. This means using bold, easy-to-read fonts as well as making sure your message is legible from a distance.
• – Use bright colours and eye-catching designs to grasp the viewers’ attention in both good and poor weather conditions.
• – Consider using reflective material in your design to grab attention at night as well as during the day.
• – Keep your graphics streamlined and straightforward. Too much clutter and information can be distracting and can take away from your message as it isn’t easily digestible.
• – Make sure your graphics are in proportion to your vehicle. Oversized or too small a font and pictures will look unprofessional and can be distracting.

What are some of the common challenges with implementing vehicle graphics?

One common challenge with implementing vehicle graphics is ensuring the design conforms to legal requirements.

Another significant factor to keep in mind is ensuring that the graphics are eye-catching enough and stand out from the other cars on the road. Graphics also need to be designed in a way that is compliant with government regulations.

When working with commercial vehicles such as flatbed trucks, vans and cars, we often need to think about reflective tape and/or chevrons to increase the visibility in poor weather conditions. This is especially important when the drivers will be working on and around the roadside to help keep themselves and other road users safe.

Learn more about reflective tape>

Learn more about reflective chevrons>

Finally, implementation can be expensive and time-consuming, so planning and budgeting are essential before jumping the gun too soon.

Depending on the service you require, vehicle graphics costs will include the following:

• – Design time
• – Materials
• – Printing time
• – Prep and installation

The cost of car graphics is determined by the vehicle’s size, the design’s complexity, the number of colours used as well as the quality of the materials. Generally speaking, car graphics can range anywhere from a few hundred to several thousand pounds.

How can you get started with vehicle graphics for your business today?

Decide what type of graphics you want

Vehicle graphics come in various styles, so you need to decide what type will work best for your business. Decide if you are looking for something simple or more elaborate to get your message across.

Choose a suitable vehicle graphics material supplier

With over 30 years’ experience in the traffic industry, we continuously ensure our products and services meet the needs of customers through an effective quality management system. With internationally recognised standards under our belt, we are proud to provide our customers with outstanding service, earning our reputation as one of the leading reflective vehicle graphic providers in the country.

Work with a vehicle graphics company to create your design

It is important to work closely alongside your chosen vehicle graphics company to create a design you will be proud to show the world. You will be able to decide on your vehicle’s fonts, colours and graphics. Ensure you check pricing throughout to avoid any surprises down the line.

Finalise your design and get started

Once you’ve finalised your plan, it is time to get started. It is a wonderful way to promote your business and by following these tips, you’re bound to have a smooth and simple experience.

Reflective vehicle graphics with Lakeside Group

If you are looking to enhance your business with digitally printed reflective products, get in touch with one of our experts today to give your brand the boost you’re looking for.

Next read: What is vehicle livery? Everything you need to know about reflective vinyl for vehicles. >