ECE 104 contour tape

Research shows that ECE 104 contour tape (also known as conspicuity tape or reflective tape) improves safety through both accident avoidance and a reduction in accident severity. ECE 104 contour tape make vehicles more visible, giving road users valuable time to recognise a vehicle, react appropriately and avoid a collision. In fact, studies have shown a 41% reduction in side and rear trailer impacts when contour tape is used.

By improving vehicle visibility in low-light conditions and at night, ECE 104 contour tape can help reduce accidents, prevent injuries and lower the costs associated with collisions, including vehicle repairs, insurance claims and downtime. Designed for use on HGVs, trailers and other large commercial vehicles, ECE 104 contour tape provides a simple yet highly effective way to enhance road safety and support fleet compliance requirements.

Whilst the term “ECE 104 tape” has been the industry standard for many years, UN Regulation No. 150 (UN 150) has replaced ECE 104 as the approval framework for retroreflective vehicle contour or conspicuity marking materials. Learn what changed, what stayed the same and what it means for fleet operators in our blog From ECE 104 to UN 150 – What Fleet Operators Need to Know >

We supply a range of ECE 104 tapes, the most popular being Avery Dennison V-6700 which benefits from solid instead of air gap (or air-celled) construction. Solid construction ECE 104 contour tape is more durable and long-lasting. Learn more about air gap vs solid construction ECE 104 contour tape in our blog Solid Construction vs Air-Celled Conspicuity Reflective Tape.

If you would like more information about our range of ECE 104 contour tapes, including colour options, durability, roll sizes and more, check out our ECE 104 product matrix below. Alternatively, contact our team who will be happy to help.

Learn more about the importance of ECE 104 contour tape in our blog What is Reflective Tape? The Ultimate Guide to ECE 104 Reflective Tape.

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